Starting as a pandemic-era hire, I helped grow Lovevery’s original US product offerings by languages, ages, and internal milestones.
Vimeo’s national campaign included a takeovers in both Penn Station and the BART.
Photos courtesy of Pure Production Group.
Bright Health’s rollout campaign for the region included print, web banners, a MTA domination, and digital ads for Link NYC kiosks.
Photos courtesy of Pure Production Group.
Freelance print and digital production work at Droga5 for the Google Pixel launch.
Difficult: building a million (give or take a few) banner ads in multiple languages.
More difficult: not telling anyone what I was working on.
Photos courtesy of Droga5.
Our team produced hundreds of digital and print mechanicals for Virgin Atlantic, spreading the word about their daily nonstop flights to the UK with this whimsical campaign in 2019.
Photos courtesy of Pure Production Group.
The challenge? Design a line of e-liquids flexible enough for multiple flavors, strengths, sizes, editions, and countries of sale—all of these factors with the expectation to expand in the future.
The solution? Draw inspiration from a similarly complex system. The Periodic Table provided a perfect base for Element E-liquids, an extensive and ever-growing line of premium nicotine juices. I designed branding and produced mechanicals for packaging, tradeshow displays, and various collateral. A simple Shopify website helped us carry Element from concept to an award-winning international brand.
Logo exploration for Alliance for Appalachia, a nonprofit promoting a “healthy, just Appalachia by supporting…member organizations in communities impacted by destructive resource extraction.”
When Kraft launched the A.1. for Life Games on Facebook, they needed outrageous rewards for the most outrageous fans. Challenge winners received prizes such as a watch, hat, and belt buckle—all designed to conceal packets of A.1. Steak Sauce. As digital artist on the A.1. account at CP+B, I made sure the files for these crazy displays of allegiance were ready for production.
Photos courtesy of Crispin Porter + Bogusky.
Some agency highlights through the years.
There was a point where I did most of the print work for Mohegan Sun. Magazines, billboards, subway takeovers...hey, my work was even on trash cans!
Arbor is a social media consolidation app that I designed alongside a team for the 2016 Startup Bus competition.
“Equal parts hackathon, road trip and global community, StartupBus is an annual competition designed to empower the tech community – challenging top tier talent to hop on a bus and conceive, build and launch a startup in 72 hours.”
Slow-Mag® magnesium chloride dietary supplement is one of the best ways to get the magnesium you need.
I produced mechanicals using these fun illustrations for Runner’s World, Men’s Weekly, Muscle and Fitness, and other health-centric publications. Giveaway items for their adult kickball tournament included tshirts, bags, koozies, and water bottles.
Line illustrations for Tractor Beverage’s corporate marketing materials
Our team created these eye-catchingly adorable public service announcements for the MBTA in partnership with GIPHY. While there may not have been a reduction in manspreading, there were definitely more smiling faces in the subway.
Press:
Created during my time at FourDesign, the Virginia Tech College of Science brochure highlights each of its departments in a clean, modern way.
Pro bono Annual Report for the Council for a Livable World, advocates for a sensible nuclear program in the United States.
"For more than 50 years, the Council for a Livable World has been advocating for a more principled approach to U.S. national security and foreign policy. Our mission is to increase peace and security and to reduce the threat of war and nuclear weapons by representing our members in Washington and electing congressional candidates who support our goals."
–mission statement from livableworld.org
For VaporX, I took their existing artwork and created mechanicals for this convention display.
Kustom eLiquids came to us with the challenge of building their company from the ground up. I created a logo system for them along with a complete style guide and packaging line for their UK brand, which can be found at www.kustomvape.com
The weather gets a little crazy in Blacksburg. My friends like to complain about it on social media.
