When Kraft launched the A.1. for Life Games on Facebook, they needed outrageous rewards for the most outrageous fans. Challenge winners received prizes such as a watch, hat, and belt buckle—all designed to conceal packets of A.1. Steak Sauce. As digital artist on the A.1. account at CP+B, I made sure the files for these crazy displays of allegiance were ready for production.
Photos courtesy of Crispin Porter + Bogusky.