The challenge? Design a line of e-liquids flexible enough for multiple flavors, strengths, sizes, editions, and countries of sale—all of these factors with the expectation to expand in the future.
The solution? Draw inspiration from a similarly complex system. The Periodic Table provided a perfect base for Element E-liquids, an extensive and ever-growing line of premium nicotine juices. I designed branding and produced mechanicals for packaging, tradeshow displays, and various collateral. A simple Shopify website helped us carry Element from concept to an award-winning international brand.